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Author: Antonio Desiderio

Capitalism worked. And this is why Putin will likely lose the war

15 March 2022 by Antonio Desiderio Leave a Comment
people

Differently from other conflicts, the war in Ukraine will not be decided, not entirely at least, on the sole military level. Culture, in fact, will prove to be decisive. This is true for one simple reason. Capitalism worked, whether we like it or not. Since the collapse of the Soviet Union in the early 1990s, … [Read more…]

Posted in: Politics

Hospitality. Inflation, geopolitcal instability and the pandemic: flexibility might still be key

9 January 2022 by Antonio Desiderio
tourism

These last two years demonstrated that the Travel & Hospitality is far more dependent on social, economic and political events than any other industry. The impact of changes in any one of these realms on tourism is stronger than on any other sector of economic activity. Italy’s GDP increased by 6% in 2021. This growth … [Read more…]

Posted in: Economy, Revenue Tagged: Economy, hospitality, revenue, tourism

Penelope’s Discipline. A way to rethink marketing, society and economy

30 April 2021 by Antonio Desiderio
women

‘Two third of what you see is behind your eyes’. This is what Gianrico Carofiglio writes in one of his latest novel’s last pages. The novel’s title is “Penelope’s Discipline”. The above quote expresses the paradigm shift on which the book is based. The novel is a detective story that questions ne of the most … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: culture, literature, marketing

Mario Vargas Llosa on the power of communication to change society

12 April 2021 by Antonio Desiderio Leave a Comment
communication

Can speech change the societal world? The answer is yes, it can. Once an idea gains wide social consensus, manages to become dominant and colonises the political discourse, it can change society and its economic and institutional order. After the collapse of the Soviet Union and the Real Socialism, many right and left wing liberal … [Read more…]

Posted in: Marketing, Off Topic, Politics Tagged: communication, Politics, speech

The meaning of marketing in the industry of high-quality goods

30 March 2021 by Antonio Desiderio
ferrari

As we have said elsewhere in this magazine, so-called luxury is about a combination of high level skills and competence, cultural awareness (on the side of both the producer and the consumer) and heritage. According to this interpretation, the term luxury does no longer indicate something expensive which draws boundaries between those who and those … [Read more…]

Posted in: Marketing Tagged: marketing

The role of electoral systems in guaranteeing political stability

23 March 2021 by Antonio Desiderio
Parlamento-Italiano

The last article addressed the issue of the role that political stability plays in ensuring economic stability. We saw how unstable political systems made of internally belligerent political parties negatively affect economy. As toxic dynamics of reciprocal vetoes on the complex of measures to be enacted in order to get the system going obstruct the … [Read more…]

Posted in: Politics Tagged: Electoral systems, Politics

The role of political stability in economy

16 March 2021 by Antonio Desiderio Leave a Comment
European Union

Economy needs political stability to work and prosper. Democracy certainly is an imperfect form of political organisation. Yet, among the most imperfect forms of political organisation, is the one that more successfully proved to be able to guarantee the general wellbeing of people. In democracy, such stability relies on the existence of diverse political parties … [Read more…]

Posted in: Economy, Politics Tagged: Economy, Politics

Let’s not call it luxury. Let’s call it high-quality market.

9 March 2021 by Antonio Desiderio
Luxury Marketing

As a marketer working in the luxury tourism industry, I often notice how much the concept of luxury industry is misinterpreted. Luxury is often employed as synonymous of ‘exclusiveness’. Hence, the idea that the luxury market is, by its own nature, exclusive, both socially and economically, of someone (the majority of people who does not … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: marketing

The importance of keeping the Parity Rate

4 March 2021 by Antonio Desiderio
Revenue

Why is it so important for a five star hotel to maintain the parity rate? The rate is one of the main means, maybe the primary mean, a hotel employs to communicate with the market. The parity rate expresses three fundamental qualities. That is to say, credibility, certainty, clarity. These qualities represent the necessary condition … [Read more…]

Posted in: Marketing, Revenue Tagged: marketing, revenue

Marketing in Capri’s tourism economy

18 February 2021 by Antonio Desiderio
Capri-island

The Covid-19 pandemics showed the fragility of the local tourism system. Such fragility long existed before the spread of the pandemics and was not caused by it. As this fragility reflects the complexity of a system that almost entirely shapes Capri’s economy, we need to adopt approaches and instruments that allow us to understand such … [Read more…]

Posted in: Economy, Marketing, Politics Tagged: marketing, tourism

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