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Economy

Hospitality. Inflation, geopolitcal instability and the pandemic: flexibility might still be key

9 January 2022 by Antonio Desiderio
tourism

These last two years demonstrated that the Travel & Hospitality is far more dependent on social, economic and political events than any other industry. The impact of changes in any one of these realms on tourism is stronger than on any other sector of economic activity. Italy’s GDP increased by 6% in 2021. This growth … [Read more…]

Posted in: Economy, Revenue Tagged: Economy, hospitality, revenue, tourism

Penelope’s Discipline. A way to rethink marketing, society and economy

30 April 2021 by Antonio Desiderio
women

‘Two third of what you see is behind your eyes’. This is what Gianrico Carofiglio writes in one of his latest novel’s last pages. The novel’s title is “Penelope’s Discipline”. The above quote expresses the paradigm shift on which the book is based. The novel is a detective story that questions ne of the most … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: culture, literature, marketing

The role of political stability in economy

16 March 2021 by Antonio Desiderio Leave a Comment
European Union

Economy needs political stability to work and prosper. Democracy certainly is an imperfect form of political organisation. Yet, among the most imperfect forms of political organisation, is the one that more successfully proved to be able to guarantee the general wellbeing of people. In democracy, such stability relies on the existence of diverse political parties … [Read more…]

Posted in: Economy, Politics Tagged: Economy, Politics

Let’s not call it luxury. Let’s call it high-quality market.

9 March 2021 by Antonio Desiderio
Luxury Marketing

As a marketer working in the luxury tourism industry, I often notice how much the concept of luxury industry is misinterpreted. Luxury is often employed as synonymous of ‘exclusiveness’. Hence, the idea that the luxury market is, by its own nature, exclusive, both socially and economically, of someone (the majority of people who does not … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: marketing

Marketing in Capri’s tourism economy

18 February 2021 by Antonio Desiderio
Capri-island

The Covid-19 pandemics showed the fragility of the local tourism system. Such fragility long existed before the spread of the pandemics and was not caused by it. As this fragility reflects the complexity of a system that almost entirely shapes Capri’s economy, we need to adopt approaches and instruments that allow us to understand such … [Read more…]

Posted in: Economy, Marketing, Politics Tagged: marketing, tourism

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