‘Two third of what you see is behind your eyes’. This is what Gianrico Carofiglio writes in one of his latest novel’s last pages. The novel’s title is “Penelope’s Discipline”. The above quote expresses the paradigm shift on which the book is based. The novel is a detective story that questions ne of the most … [Read more…]
Can speech change the societal world? The answer is yes, it can. Once an idea gains wide social consensus, manages to become dominant and colonises the political discourse, it can change society and its economic and institutional order. After the collapse of the Soviet Union and the Real Socialism, many right and left wing liberal … [Read more…]
As we have said elsewhere in this magazine, so-called luxury is about a combination of high level skills and competence, cultural awareness (on the side of both the producer and the consumer) and heritage. According to this interpretation, the term luxury does no longer indicate something expensive which draws boundaries between those who and those … [Read more…]
As a marketer working in the luxury tourism industry, I often notice how much the concept of luxury industry is misinterpreted. Luxury is often employed as synonymous of ‘exclusiveness’. Hence, the idea that the luxury market is, by its own nature, exclusive, both socially and economically, of someone (the majority of people who does not … [Read more…]
Why is it so important for a five star hotel to maintain the parity rate? The rate is one of the main means, maybe the primary mean, a hotel employs to communicate with the market. The parity rate expresses three fundamental qualities. That is to say, credibility, certainty, clarity. These qualities represent the necessary condition … [Read more…]
The Covid-19 pandemics showed the fragility of the local tourism system. Such fragility long existed before the spread of the pandemics and was not caused by it. As this fragility reflects the complexity of a system that almost entirely shapes Capri’s economy, we need to adopt approaches and instruments that allow us to understand such … [Read more…]