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Penelope’s Discipline. A way to rethink marketing, society and economy

30 April 2021 by Antonio Desiderio
women

‘Two third of what you see is behind your eyes’. This is what Gianrico Carofiglio writes in one of his latest novel’s last pages. The novel’s title is “Penelope’s Discipline”. The above quote expresses the paradigm shift on which the book is based. The novel is a detective story that questions ne of the most … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: culture, literature, marketing

Mario Vargas Llosa on the power of communication to change society

12 April 2021 by Antonio Desiderio Leave a Comment
communication

Can speech change the societal world? The answer is yes, it can. Once an idea gains wide social consensus, manages to become dominant and colonises the political discourse, it can change society and its economic and institutional order. After the collapse of the Soviet Union and the Real Socialism, many right and left wing liberal … [Read more…]

Posted in: Marketing, Off Topic, Politics Tagged: communication, Politics, speech

Let’s not call it luxury. Let’s call it high-quality market.

9 March 2021 by Antonio Desiderio
Luxury Marketing

As a marketer working in the luxury tourism industry, I often notice how much the concept of luxury industry is misinterpreted. Luxury is often employed as synonymous of ‘exclusiveness’. Hence, the idea that the luxury market is, by its own nature, exclusive, both socially and economically, of someone (the majority of people who does not … [Read more…]

Posted in: Economy, Marketing, Off Topic Tagged: marketing

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